Harris Williams & Co. Advises Market Track, LLC on its Pending Sale to Vista Equity Partners

April 17, 2017

Harris Williams & Co., a preeminent middle market investment bank focused on the advisory needs of clients worldwide for more than 25 years, announces the pending sale of Market Track, LLC (Market Track), a leader in advertising, eCommerce, brand protection and promotional intelligence solutions, to Vista Equity Partners (Vista).  Harris Williams & Co. is serving as the exclusive advisor to Market Track, a portfolio company of Aurora Capital Group (Aurora).  The transaction is being led by Mike Wilkins, Erik Szyndlar, Scott Reinig and John Mathias of Harris Williams & Co.’s Technology, Media & Telecom (TMT) Group.

“The Market Track team has succeeded in creating the market leading intelligence platform, delivering unique and mission-critical data solutions across the promotional, pricing and advertising spectrum,” said Mike Wilkins, a managing director in Harris Williams & Co.’s TMT Group. “With the support of Vista, the company is well-positioned to execute on numerous compelling organic growth initiatives as well as an established inorganic growth strategy.”

Erik Szyndlar, a director in Harris Williams & Co.’s TMT Group, added, “As competition among manufacturers and retailers intensifies and advertising spend increases, particularly in the eCommerce space, companies worldwide are demanding more efficient access to the most accurate and actionable competitive data and analytics capabilities.  Market Track’s ability to collect and deliver market intelligence on a global scale in real time is truly unique.”

Headquartered in Chicago, Market Track is a leading provider of data-driven market intelligence solutions that enable retailers, brands, manufacturers, agencies and brokers to analyze their advertising, promotional and pricing initiatives to make more informed decisions, driving increased revenue and higher return on investment.  The company offers the most comprehensive coverage of key media channels available, allowing clients to efficiently monitor and analyze causal data, creative execution and ad spending to maximize the value of their marketing campaigns. More than 2,100 clients use Market Track’s capabilities to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online.

Vista, a U.S.-based investment firm with offices in Austin, San Francisco, Chicago and Oakland with more than $28 billion in cumulative capital commitments, currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support towards companies realizing their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions and proven management techniques that yield flexibility and opportunity in private equity investing.

Aurora is a Los Angeles-based private investment firm managing over $2.5 billion of capital across several private equity funds.  Aurora’s traditional private equity vehicle, Aurora Equity Partners, focuses principally on control investments in middle market businesses with leading market positions, strong cash flow profiles and actionable opportunities for growth in partnership with operating management.  Aurora’s investors include leading public and corporate pension funds, endowments and foundations active in private equity investing. 

Harris Williams & Co. (www.harriswilliams.com), a member of The PNC Financial Services Group, Inc. (NYSE:PNC), is a preeminent middle market investment bank focused on the advisory needs of clients worldwide. The firm has deep industry knowledge, global transaction expertise and an unwavering commitment to excellence. Harris Williams & Co. provides sell-side and acquisition advisory, restructuring advisory, board advisory, private placements and capital markets advisory services.

Harris Williams & Co.’s TMT Group advises leading private and public companies, entrepreneurs, private equity firms and venture capital firms on mergers and acquisitions and capital-raising transactions worldwide. The TMT Group has deep domain expertise in the Software/SaaS and Internet & Digital Media segments, with particular emphasis on specific verticals including data & analytics, AdTech & marketing solutions, eCommerce, and digital media & content. Across verticals it also advises technology services and networking solutions businesses. For more information on the TMT Group and its recent transactions, visit the TMT Group’s section of the Harris Williams & Co. website.

Investment banking services are provided by Harris Williams LLC, a registered broker-dealer and member of FINRA and SIPC, and Harris Williams & Co. Ltd, which is a private limited company incorporated under English law with its registered office at 5th Floor, 6 St. Andrew Street, London EC4A 3AE, UK, registered with the Registrar of Companies for England and Wales (registration number 7078852). Harris Williams & Co. Ltd is authorized and regulated by the Financial Conduct Authority. Harris Williams & Co. is a trade name under which Harris Williams LLC and Harris Williams & Co. Ltd conduct business.