Harris Williams & Co. Advises Leading European eCommerce Wine Retailer, Baarsma Wine Group Business to Consumer B.V., on its Sale to Gilde Equity Management Benelux
Harris Williams & Co., a preeminent middle market investment bank focused on the advisory needs of clients worldwide, announces the sale of Baarsma Wine Group Business to Consumer B.V. (Baarsma B2C), a leading European eCommerce wine retailer, to Gilde Equity Management Benelux (GEM). Harris Williams & Co. acted as the exclusive financial advisor to Baarsma B2C, which has been carved out from Baarsma Wine Group Holding B.V. (Baarsma Wine Group), a portfolio company of AAC Capital Partners (AAC). The transaction was led by Thierry Monjauze, Alex Murrill and Danielius Uznys of Harris Williams & Co.’s London office.
“We were delighted to work with the management of Baarsma B2C and AAC on the transaction. The management team and AAC have built the acknowledged pioneer and leader of eCommerce wine retail across all market segments in Europe,” said Thierry Monjauze, a managing director in Harris Williams & Co.’s Technology, Media & Telecom (TMT) Group. “The sale of Baarsma B2C is representative of Harris Williams & Co.’s strong and growing presence in the Benelux market, following the successful sales of AR Metallizing and IS Group in the last 6 months.”
“Baarsma B2C’s market leadership within the Benelux region’s online wine retail space provides an excellent platform to address the rapid growth within the eCommerce wine retail market and to expand into new geographies,” said Alex Murrill, a vice president in Harris Williams & Co.’s London office.
Baarsma B2C has been carved out from Baarsma Wine Group, a Netherlands-based wine distributor. Baarsma B2C focuses on the online wine retail market and provides a comprehensive offering of wines for delivery direct to consumers across the Netherlands, Belgium and Germany. Baarsma B2C is the only pure-play wine eCommerce player of scale in the Benelux region, with an established market-leading position. Its wine offering covers the full market, with three business propositions tailored to serve different segments.
With offices in Amsterdam and Antwerp, AAC is a leading Benelux mid-market buyout firm. It targets opportunities for majority stakes in profitable, cash-generative companies. AAC’s deal size is typically between €10 and €150 million, and it is currently investing from its third Benelux focused fund. AAC is a growth-oriented investor, with such companies in its portfolio as Corilus, Desotec, Lubbers Transport Group and Hobré Instruments.
GEM is specialised in buyouts of (international) companies headquartered in the Benelux. With a history dating back to 1982, GEM has a solid track-record with investments in various industries. Today GEM is one of the most prominent independent private equity firms in the Benelux with approximately €750 million under management. GEM focuses on (initial) transaction sizes between €15 million and €150 million and owns among others Dunlop Protective Footware, Leapp, Famed and Conclusion.
Harris Williams & Co. (www.harriswilliams.com), a member of The PNC Financial Services Group, Inc. (NYSE:PNC), is a preeminent middle market investment bank focused on the advisory needs of clients worldwide. The firm has deep industry knowledge, global transaction expertise and an unwavering commitment to excellence. Harris Williams & Co. provides sell-side and acquisition advisory, restructuring advisory, board advisory, private placements and capital markets advisory services.
Harris Williams & Co.’s TMT Group advises leading private and public companies, entrepreneurs, private equity firms and venture capital firms on mergers and acquisitions and capital-raising transactions worldwide. The TMT Group has deep domain expertise in the Internet & Digital Media and Software segments, with particular emphasis on specific verticals including eCommerce, supply chain/logistics, application software, education, energy technology, fintech and public sector and has a dedicated healthcare technology (HCIT) practice. For more information on the TMT Group and its recent transactions, visit the TMT Group’s section of the Harris Williams & Co. website.
Investment banking services are provided by Harris Williams LLC, a registered broker-dealer and member of FINRA and SIPC, and Harris Williams & Co. Ltd, which is authorised and regulated by the Financial Conduct Authority. Harris Williams & Co. is a trade name under which Harris Williams LLC and Harris Williams & Co. Ltd conduct business.