Harris Williams Advises Digital Room, LLC on its Sale to Sycamore Partners

January 4, 2022

Harris Williams, a global investment bank specializing in M&A advisory services, announces it advised Digital Room, LLC (Digital Room), a portfolio company of an affiliate of H.I.G. Capital (H.I.G.), on its sale to an affiliate of Sycamore Partners (Sycamore). Digital Room is a leading e-commerce provider of customized marketing products to small and medium sized businesses. Erik Szyndlar and Brian Titterington of the Harris Williams Technology Group advised on the transaction.

“Building on its successful partnership with H.I.G., Digital Room adds deep sector knowledge and resources with its new financial partner, Sycamore,” said Erik Szyndlar, a managing director at Harris Williams. “This important transaction strengthens our longstanding and highly-valued relationship with H.I.G., which continues to solidify its position as a leading investor in technology-driven businesses. We are truly excited for Digital Room’s next phase of growth with Sycamore.”

“Under the leadership of CEO Mike Turner and a world-class management team, Digital Room was able to execute highly strategic growth initiatives and M&A that expanded the company’s offerings into new high-growth categories, deepened its footprint across the U.S. and enhanced the value it delivers to its customers,” said Brian Titterington, a director at Harris Williams. “As the market for customized branded marketing solutions continues to move online, Digital Room is optimally positioned to capitalize on this opportunity as one of the largest and most innovative players in the market.”

Digital Room offers a broad array of marketing products for small and medium sized businesses through a portfolio of uniquely branded e-commerce websites, including Uprinting.com, Signs.com, logosportswear.com, packola.com, eSigns.com, PrintPlace.com, NextDayFlyers.com, PrintRunner.com and 48HourPrint.com. Digital Room’s focus on providing an outstanding user experience and excellent products has built loyal repeat customers from its base of small business owners, design professionals and marketers.

H.I.G. is a leading global alternative assets investment firm with over $45 billion of equity capital under management. Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro, and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally-focused/value-added approach. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

Sycamore is a private equity firm specializing in the consumer, distribution and retail industries with more than $10 billion in aggregate committed capital raised since its inception in 2011. The firm's strategy is to partner with management teams to improve the operating profitability and strategic value of their businesses. The firm's investment portfolio currently includes many reputable brands, such as Aeropostale, Belk, Coldwater Creek, Hot Topic, Staples, Talbots and Torrid, among others. Sycamore is headquartered in New York.

Harris Williams, an investment bank specializing in M&A advisory services, advocates for sellers and buyers of companies worldwide through critical milestones and provides thoughtful advice during the lives of their businesses. By collaborating as one firm across Industry Groups and geographies, the firm helps its clients achieve outcomes that support their objectives and strategically create value. Harris Williams is committed to execution excellence and to building enduring, valued relationships that are based on mutual trust. Harris Williams is a subsidiary of the PNC Financial Services Group, Inc. (NYSE: PNC).

The Harris Williams Technology Group advises leading private and public companies, founders, and private equity, growth equity, and venture capital firms on mergers and acquisitions and capital-raising transactions worldwide. The Technology Group has deep domain expertise in software and technology-enabled services and dedicated focus areas across a variety of vertical software applications and end markets. For more information on the Technology Group and its recent transactions, visit the Technology Group’s section of the Harris Williams website.

Harris Williams LLC is a registered broker-dealer and member of FINRA and SIPC. Harris Williams & Co. Ltd is a private limited company incorporated under English law with its registered office at 8th Floor, 20 Farringdon Street, London EC4A 4AB, UK, registered with the Registrar of Companies for England and Wales (registration number 07078852). Harris Williams & Co. Ltd is authorized and regulated by the Financial Conduct Authority. Harris Williams & Co. Corporate Finance Advisors GmbH is registered in the commercial register of the local court of Frankfurt am Main, Germany, under HRB 107540. The registered address is Bockenheimer Landstrasse 33-35, 60325 Frankfurt am Main, Germany (email address: hwgermany@harriswilliams.com). Geschäftsführer/Directors: Jeffery H. Perkins, Paul Poggi. (VAT No. DE321666994). Harris Williams is a trade name under which Harris Williams LLC, Harris Williams & Co. Ltd and Harris Williams & Co. Corporate Finance Advisors GmbH conduct business.