Harris Williams Advises Vital Farms, Inc. on its Investment from Manna Tree Partners
Harris Williams, a global investment bank specializing in M&A advisory services, announces that it advised Vital Farms, Inc. (Vital Farms), a leading provider of ethically produced pasture-raised protein and dairy products, on its investment from Manna Tree Partners. The transaction, led by Tim Alexander, Ryan Freeman, Brant Wilczek and Robert Wilson of Harris Williams’ Consumer Group, extends the firm's track record in the branded food sector.
“This was a great outcome for both Vital Farms and Manna Tree Partners,” said Tim Alexander, a managing director at Harris Williams. “Harris Williams’ food and beverage practice is seeing increased activity in companies that focus on transparency and food integrity like Vital Farms. We are proud to have been able to connect Vital Farms with such a like-minded partner in Manna Tree Partners, which will help drive continued growth at the company for many years.”
“Very few brands offer the combination of growth, scale and white space that Vital Farms possesses,” added Ryan Freeman, a director at Harris Williams. “The future is bright for Vital Farms, and we are excited to watch the continued expansion of the brand for years to come.”
Vital Farms, a Certified B Corp, offers ethically produced foods to consumers, raising the standards for animal welfare at scale. Started in Austin, Texas in 2007 with 20 hens, Vital Farms now works with more than 150 independent, family-owned egg farms in nine states. It is a leading supplier of pasture-raised eggs in the country and in 2015 added pasture-raised, grass-fed American-made butter to its product line. It is also the first brand to offer pasture-raised hard-boiled eggs. Vital Farms continues to raise the standards for taste and nutrition while also promoting the welfare of happy, healthy hens and contented cows. Vital Farms eggs and butter products are sold in grocery stores nationwide.
Manna Tree Partners is a private equity asset manager committed to providing consumers with a more transparent food supply chain from production to plate. The firm works closely with companies to preserve family legacies, align investment horizons and create long term value from their deep industry knowledge. As a result, Manna Tree Partners accelerates small- and medium-sized organizations’ ability to focus their resources on producing the absolute highest quality and healthiest food. The firm is located in Vail, Colorado, one of the healthiest places in the nation.
Harris Williams, an investment bank specializing in M&A advisory services, advocates for sellers and buyers of companies worldwide through critical milestones and provides thoughtful advice during the lives of their businesses. By collaborating as one firm across Industry Groups and geographies, the firm helps its clients achieve outcomes that support their objectives and strategically create value. Harris Williams is committed to execution excellence and to building enduring, valued relationships that are based on mutual trust. Harris Williams is a subsidiary of the PNC Financial Services Group, Inc. (NYSE: PNC).
Harris Williams’ Consumer Group has completed more than 60 transactions in recent years across a variety of verticals, including branded consumer products; consumer services; food, beverage and agribusiness; and restaurant and retail. For more information on Harris Williams’ Consumer Group and other recent transactions, visit the Consumer Group’s section of the Harris Williams website.
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