Harris Williams Consumer Update
Home & Property Services: Three Key Qualities in a Promising Segment
The home and property services market provides significant upside potential for strategic buyers and financial investors due to favorable demographic factors and fragmentation.
The segment’s leading players have cultivated strong brands and the infrastructure that enables them to scale and deliver consistently. In this article, we discuss several strategies for growth, including specialization versus offering a broad service portfolio.
What We've Been Doing - Home Services
Recently Closed HW Transactions
What We've Been Reading1
The State of the Influencer Marketing
Companies are using the power of influence to shape their marketing strategies. Over the last two years, influence marketing has increasingly challenged traditional marketing efforts, such as advertising and public relations.
It’s no wonder: Consumers are tied to their smartphones and are following and engaging influencers daily, which has an effect on brand image and product preference. Those brands that can unlock the power of influencer marketing will see greater customer loyalty.
To view the full article, click here.
Public Markets Overview
Key Trading Statistics2
Public Company Sector Performance (12-month % change in stock price)2
Consumer and Retail Industry Stock Performance2
Recent Equity Offerings2
2. Capital IQ
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