Harris Williams’ Supply Chain & Logistics Technology Practice

Harris Williams (“HW”)

  • 370+ professionals across eight offices globally
  • 160+ closed transactions in the last 24 months
  • 10 industry groups


Technology, Media & Telecom (“TMT”) Group

  • 35 professionals across Boston, San Francisco, and London

Horizontal Focus Sectors

  • Compliance Software
  • CRM and Member Management Software
  • Data & Analytics
  • Enterprise Software
  • Human Capital Management
  • Infrastructure & Security Software
  • IT& Tech Enabled Services
  • Managed Services, Hosting & Data Center Solutions
  • Online Marketing, Data & Research

Vertical Focus Sectors

  • Architecture, Engineering & Construction
  • eCommerce & Retail Software
  • Education Technology
  • Energy Technology
  • Facilities & Real Estate Technology
  • Financial Technology
  • Government Technology
  • Healthcare IT
  • Industrial & Supply Chain Software

Select HW Supply Chain and Logistics Technology and Services Transactions

Provider of enterprise resource planning and supply chain management software





Provider of cloud-based manufacturing and supply chain software for midmarket manufacturers





Provider of intelligent traffic software (ITS) and IoT solutions for the transportation industry





Provider of a non-asset-based 3PL platform specializing in multimodal freight brokerage





Provider of technology-enabled enterprise logistics solutions





Provider of multimodal transportation management and logistics technology solutions





Provider of ERP and warehouse management software solutions for 3PL, eCommerce, manufacturing, and retail companies





Provider of safety solutions to fleet vehicle manufacturers and operators





Provider of supply chain logistics and purchasing software solutions for healthcare providers and facilities





Provider of commercial maritime logistics execution and planning software and data solutions

Supply Chain & Logistics Technology Focus Areas

Source and Plan

Solutions designed to increase visibility and communication, and control costs for the upstream supply chain.

  • Sales & Operations Planning
  • Procurement / Spend Management
  • Trading Partner Networks

Select Market Participants


Key Trends

Increased competition and price sensitivity as a result of continued globalization of commerce is resulting in accelerating adoption of sourcing and planning software by companies of all sizes and across many verticals 

Digital solutions are streamlining the S&OP process with real-time data visibility and technical capabilities that enable companies to improve planning collaboration, increase agility, and speed planning cycle times

Manage and Execute

Solutions to connect manufacturing execution and warehouse management processes.

  • PLM / MES / QMS
  • Warehouse Management
  • eCommerce Fulfillment
  • Factory Automation
  • Devices / Barcodes

Select Market Participants


Key Trends

Orders are growing in volume, speed, and complexity as a result of direct-to-consumer and multichannel commerce in consumer goods and retail, forcing warehouse leaders to invest in new processes and technologies

Incorporating real-time performance data into design and execution management software through IoT devices is allowing for closed-loop manufacturing and continuous improvement of processes

Transport and Deliver

Software solutions that enable the planning and execution of the transportation of goods across supply chains.

  • Transportation Mgmt.
  • Freight Exchange Matching
  • Freight Audit / Payments
  • Reverse Logistics
  • Fleet Mgmt. / Telematics

Select Market Participants


Key Trends

Rising freight rates, driver shortages, tight truck capacity, and changing customer demands are pushing shippers to utilize TMS software to manage increasingly sophisticated transportation networks

Fleet management software solutions are improving routing and scheduling of deliveries, driver mobility, and integration with onboard vehicle telematics

Organizations are investing in technology to automate their supply chains and drive greater transparency


Increasing M&A Momentum Across the Broader Supply Chain and Logistics Technology Market

Recent Supply Chain & Logistics Technology M&A Activity


Notable Industry Consolidators


Recent Select Supply Chain & Logistics Technology Transactions3


Radius Payment Solutions’ Acquisition of CyntrX

  • CyntrX provides a comprehensive telematics platform including analytics and reporting solutions that are designed to help enhance fleet management capabilities
  • The company has over 175,000 tracked vehicles and assets on its platform and operates primarily in North America
  • By acquiring CyntrX, Radius further extends its global telematics portfolio while providing additional resources and global influence for CyntrX to continue to expand its North American footprint


Marlin’s Acquisition of Wax Digital

  • Wax Digital provides procurement solutions to enhance automation, visibility, and control throughout the purchasing process
  • The company’s source-to-pay solutions are used in 102 countries worldwide, with ~$25B of spend under management across 260,000 users
  • Marlin plans to combine Wax Digital with its existing portfolio company, Medius, creating an industry-leading platform capturing a wide array of product and commercial synergies while delivering a holistic application for procurement and finance organizations


Workday’s Acquisition of Scout RFP

  • Scout RFP provides a cloud-based, comprehensive automated sourcing and supplier engagement platform for procurement teams across various industries
  • The company’s customer base of over 240 customers primarily consists of enterprise organizations (e.g., Best Buy, Salesforce, etc.) in 155 countries consisting of ~300,000 users
  • The acquisition of Scout RFP builds on top of Workday’s existing procurement solutions, Workday Procurement and Workday Inventory, while accelerating Workday’s ability to deliver a comprehensive source-to-pay solution


GlobalTranz’s Acquisition of Global Freight Solutions

  • Global Freight Solutions provides tech-enabled freight brokerage and logistics services and solutions to shippers
  • The company operates across five specialty transport and logistics divisions: GFS Food, GFS Aloha (Hawaii), GFS Eco, GFS Oil, and GFS International
  • The acquisition of Global Freight Solutions will further expand GlobalTranz’s market share and geographic reach as well as enhance GlobalTranz’s profitability


Warburg Pincus’ Minority Investment in Softeon

  • Softeon provides supply chain software including a warehouse management system, distributed order management, and warehouse execution system solutions
  • The company also provides an array of complementary supply chain capabilities, including labor and resource management, store enablement, planning and network inventory management, 3PL billing, and freight auditing
  • The investment from Warburg Pincus will allow Softeon to expand its sales and marketing teams, increase its geographic presence, and invest in product innovations

Select Recent Private Placements3


Note: Financial information presented above represents reported capital raised only.

Supply Chain & Logistics Technology Landscape

Representative Providers


Supply Chain Networks and Procurement Solutions Help Increase Visibility and Communication, and Control Costs


Connected Manufacturing, Warehousing, and Fulfillment Processes Are Essential to Effective Supply Chain Execution


Integrated Logistics Management Solutions Remain a Key Focus Area as Shippers Seek to Optimize Freight Spend Across Modes


Real-Time Visibility into Supply Chains and Risk Mitigation Is a Key Theme for Both Shippers and Carriers


Public Market Observations4


As of December 31, 2019

Supply Chain & Logistics Technology – Trading Comparables4


As of December 31, 2019

1. Gartner

2. IDC 

3. PitchBook

4. Capital IQ


The information and views contained in this report were prepared by Harris Williams LLC (“Harris Williams”). It is not a research report, as such term is defined by applicable law and regulations, and is provided for informational purposes only. It is not to be construed as an offer to buy or sell or a solicitation of an offer to buy or sell any securities or financial instruments or to participate in any particular trading strategy. The information contained herein is believed by Harris Williams to be reliable but Harris Williams makes no representation as to the accuracy or completeness of such information. Harris Williams and/or its affiliates may be market makers or specialists in, act as advisers or lenders to, have positions in and effect transactions in securities of companies mentioned herein and also may provide, may have provided, or may seek to provide investment banking services for those companies. In addition, Harris Williams and/or its affiliates or their respective officers, directors and employees may hold long or short positions in the securities, options thereon or other related financial products of companies discussed herein. Opinions, estimates and projections in this report constitute Harris Williams’ judgment and are subject to change without notice. The securities and financial instruments discussed in this report may not be suitable for all investors and investors must make their own investment decisions using their own independent advisors as they believe necessary and based upon their specific financial situations and investment objectives. Also, past performance is not necessarily indicative of future results. No part of this material may be copied or duplicated in any form or by any means, or redistributed, without Harris Williams’ prior written consent.

Harris Williams LLC is a registered broker-dealer and member of FINRA and SIPC. Harris Williams & Co. Ltd is a private limited company incorporated under English law with its registered office at 5th Floor, 6 St. Andrew Street, London EC4A 3AE, UK, registered with the Registrar of Companies for England and Wales (registration number 07078852). Harris Williams & Co. Ltd is authorized and regulated by the Financial Conduct Authority. Harris Williams & Co. Corporate Finance Advisors GmbH is registered in the commercial register of the local court of Frankfurt am Main, Germany, under HRB 107540. The registered address is Bockenheimer Landstrasse 33-35, 60325 Frankfurt am Main, Germany (email address: hwgermany@harriswilliams.com). Geschäftsführer/Directors: Jeffery H. Perkins, Paul Poggi. (VAT No. DE321666994). Harris Williams is a trade name under which Harris Williams LLC, Harris Williams & Co. Ltd and Harris Williams & Co. Corporate Finance Advisors GmbH conduct business.