Harris Williams & Co. Advises Bodek and Rhodes on its Sale to alphabroder

December 4, 2015

Harris Williams & Co., a preeminent middle market investment bank focused on the advisory needs of clients worldwide, announces the sale of Bodek and Rhodes (Bodek) to alphabroder, a portfolio company of Littlejohn & Co. (Littlejohn). Bodek is a recognized industry leader serving the imprintable activewear market. Harris Williams & Co. served as the exclusive advisor to Bodek. The transaction was led by Bob Baltimore, Marshall Croft and Josh Garner of Harris Williams & Co.’s Business Services Group.

“Since its founding over 75 years ago, Bodek has grown to be a true leader in apparel distribution with a brand name that is synonymous with award winning customer service. We are happy to have had the opportunity to work with the Rhodes family on this transaction,” said Bob Baltimore, a managing director at Harris Williams & Co. 

“It has been a pleasure working with the Rhodes family and alphabroder to consummate this transaction,” added Marshall Croft, a vice president at Harris Williams & Co. “We are excited to see the company, with the support of its new partner, build on its strong market position and continue its long track record of growth.”

Bodek is a leading national distributor of imprintable apparel and customizable promotional items headquartered in Philadelphia, Pennsylvania. Founded in 1919, alphabroder is North America’s largest distributor of trade, private label and retail apparel brands and merchandise to the promotional products marketplace. alphabroder offers more than 40 brands including a broad selection of retail and trade brands from Gildan®, Hanes®, Fruit of the Loom®, Jerzees®, Bella + Canvas®, Next Level®, American Apparel®, adidas® Golf, Champion®, alternative® and Dickies® as well as private label brands including UltraClub®, North End Sport®, North End®, Core365™, Devon & Jones®, Harriton and Team 365™.

Littlejohn is a Greenwich, Connecticut-based private equity firm investing in middle market companies that are undergoing a fundamental change in capital structure, strategy, operations or growth that can benefit from its operational and strategic approach. The firm is currently investing from Littlejohn Fund V, L.P., which has $2 billion in capital commitments.

Harris Williams & Co. (www.harriswilliams.com), a member of The PNC Financial Services Group, Inc. (NYSE:PNC), is a preeminent middle market investment bank focused on the advisory needs of clients worldwide. The firm has deep industry knowledge, global transaction expertise and an unwavering commitment to excellence. Harris Williams & Co. provides sell-side and acquisition advisory, restructuring advisory, board advisory, private placements and capital markets advisory services.

Harris Williams & Co.’s Business Services Group has experience across a variety of sectors, including facilities services; route-based services; environmental services; business process outsourcing; legal and insurance services; marketing and information services; professional services; payment processing and financial services; and education and training. For more information on the firm’s Business Services Group and other recent transactions, visit the Business Services Group’s section of the Harris Williams & Co. website.

Investment banking services are provided by Harris Williams LLC, a registered broker-dealer and member of FINRA and SIPC, and Harris Williams & Co. Ltd, which is authorized and regulated by the Financial Conduct Authority.  Harris Williams & Co. is a trade name under which Harris Williams LLC and Harris Williams & Co. Ltd conduct business.