Harris Williams & Co. Advises Electra Bicycle Company, LLC on its Sale to Trek Bicycle Corporation

January 6, 2014

Harris Williams & Co., a preeminent middle market investment bank focused on the advisory needs of clients worldwide, announces the sale of Electra Bicycle Company, LLC (Electra), the premier global designer and marketer of comfort bicycles, to Trek Bicycle Corporation (Trek). Harris Williams & Co. acted as the exclusive advisor to Electra, a portfolio company of Caltius Equity Partners (Caltius). The transaction closed on December 31, 2013 and was led by John Neuner, Red Norrie, Ryan Budlong, Matt Conaty and David Bhattacharyya from Harris Williams & Co.’s Consumer Group.

“Through its commitment to design innovation and unique positioning as an authentic California-lifestyle brand, Electra has grown to define the rapidly growing and highly attractive comfort bicycle category,” said John Neuner, a managing director in Harris Williams & Co.’s Consumer Group.

“This transaction demonstrates strategic buyers’ continued appetite for acquiring high-quality lifestyle brands. Electra marks the tenth enthusiast and lifestyle transaction we have closed since the beginning of 2012,” added Ryan Budlong, a director in Harris Williams & Co.’s Consumer Group.

Electra is the leading brand in the comfort bicycle category and provides bicycles, parts and accessories and lifestyle products to consumers worldwide, primarily through independent bicycle dealers. The company offers a variety of unique bicycles for men, women and children under its Cruiser, Amsterdam, Townie, Ticino and Verse brands. The company’s global headquarters are located in Vista, CA, with distribution in 35 countries worldwide.

Based in Los Angeles, CA, Caltius has been making control and substantial minority equity investments in amounts of $5 million to $20 million since 1999. The firm invests in the consumer products, consumer and business services, light manufacturing and healthcare services industries.

Headquartered in Waterloo, WI, Trek is a global leader in the design and manufacture of bicycles, parts and accessories and related apparel.  The company designs and manufactures products in a number of bicycle categories including fitness, cyclocross, touring, cross-country, sport, singletrack trail, fitness and urban utility.

Harris Williams & Co.’s Consumer Group has completed more than 100 transactions in recent years across a variety of verticals, including branded and private label consumer products; consumer services; food, beverage and agribusiness; and restaurant and retail.  For more information on Harris Williams & Co.’s Consumer Group and other recent transactions, visit the Consumer Group website.