Harris Williams & Co. Ltd Advises Alex Brands on the Sale of Juratoys to Argos Wityu

July 25, 2018

Harris Williams & Co. Ltd, a preeminent middle market investment bank focused on the advisory needs of clients worldwide, announces Alex Brands’ sale of Juratoys to Argos Wityu. Juratoys is one of the leading independent toy companies in France with a growing international presence. The transaction, led by Edward Arkus and Brent Spiller of Harris Williams’ Consumer Group and Sylvain Noblet and Danielius Uznys of the firm’s London office, is another marquee transaction for the firm’s Consumer Group.

“This transaction further demonstrates Harris Williams’ deep expertise in the infant and juvenile sector,” said Edward Arkus, a managing director at Harris Williams. “We are delighted to help Alex Brands achieve this sale and look forward to watching Juratoys’ continued success.”

“Juratoys has developed authentic toy brands that stand for high quality, classic design, creativity and inspiration,” added Sylvain Noblet, a vice president at Harris Williams. “It has been a pleasure working with Alex Brands on the sale of Juratoys to Argos Wityu, who we believe will be a great partner in Juratoys’ next phase of growth.”

Juratoys is one of the leading independent toy companies in France with a growing international presence. The company owns Janod and Kaloo, two complementary toy brands focusing on children between 0 and 6 years old. Janod is a leading French wooden toy brand with a long tradition of designing award-winning learning and role-play toys as well as building sets. Kaloo, a leader in plush products and bedding accessories, is sold across 40 countries using high-end fabrics and innovative themes to create desirable baby products.

Alex Brands develops award-winning toys and children’s lifestyle products that assist newborns through adolescence with the process of creation through activities promoting self-expression, and physical, social and emotional developmental skills.

Argos Wityu is an independent private equity group with offices in Brussels, Frankfurt, Geneva, Luxembourg, Milan and Paris. Since inception in 1989, the group has invested in more than 75 SMEs (enterprise value ranging from €25 to €200 million). Its majority ownership investments range between €10 and €100 million. With nearly €1 billion under management dedicated to acquisitions, the group develops an investment strategy on complex transactions focused on transformation and growth as opposed to leverage. Its entrepreneurial approach is characterized by close proximity to management teams and by strong support to implement their strategic projects.

Harris Williams (www.harriswilliams.com), a subsidiary of the PNC Financial Services Group, Inc. (NYSE:PNC), is a preeminent middle market investment bank focused on the advisory needs of clients worldwide. The firm has deep industry knowledge, global transaction expertise and an unwavering commitment to excellence. Harris Williams provides sell-side and acquisition advisory, restructuring advisory, board advisory, private placements and capital markets advisory services.

Harris Williams’ Consumer Group has completed more than 50 transactions in recent years across a variety of verticals, including consumer services and franchising; branded consumer products; food, beverage and agribusiness; and restaurant and retail. For more information on Harris Williams’ Consumer Group and other recent transactions, visit the Consumer Group’s section of the Harris Williams website.

Investment banking services are provided by Harris Williams LLC, a registered broker-dealer and member of FINRA and SIPC, and Harris Williams & Co. Ltd, which is a private limited company incorporated under English law with its registered office at 5th Floor, 6 St. Andrew Street, London EC4A 3AE, UK, registered with the Registrar of Companies for England and Wales (registration number 07078852). Harris Williams & Co. Ltd is authorized and regulated by the Financial Conduct Authority. Harris Williams is a trade name under which Harris Williams LLC and Harris Williams & Co. Ltd conduct business.