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Report - May 13, 2024

Pet: Premiumization, Innovation Create Opportunities

The pet sector—currently estimated at $144 billion in the U.S. and expected to expand at 10% CAGR through 2030—continues to attract investors across its core segments, including food and treats, veterinary and pet care, and other services like daycare, boarding, and grooming.1

Multiple tailwinds support industry growth, such as rising total pet ownership, a greater awareness of pet health, and the humanization of pets. These factors are driving an emphasis on pet wellbeing and greater demand for premium and specialized products and services. Relatedly, innovative pet categories are emerging with ample room to grow, from wearable technology and clean-label products to food, treats, and supplements with nutritional and functional benefits.

In our latest pet sector report, our Consumer Group shares:

  • Case studies highlighting pet’s M&A potential  

  • Four key areas of investor focus  

  • The institutionally-backed pet landscape  

To discuss M&A opportunities throughout the pet ecosystem, please contact our senior professionals.  

1 American Pet Products Association, Pet Food Processing; IRI